About Us
"Woodman W&S Inc. has been our agent in Ontario for more than a decade. They know the market, they know the LCBO, they know the customers and they know the press. They have always stayed within budget and helped us navigate the difficult waters of this market place". ~ Felipe González Gordon, Gonzalez Byass

Woodman Wines & Spirits Inc. was founded in 1990. Russell Woodman, the principal and senior consultant has, for over 30 years, successfully built and grown the wine business for brand owners.

As a full service Agency, we offer the following for producers looking to access the Ontario market:

  • Liquor Board Coverage: We call on senior buyers on a regular and ongoing basis. With our dedicated sales team we are able to cover the entire retail system ensuring that products flow efficiently from warehouses to stores and finally to customers.
  • Distribution: With a team of eight experienced sales professionals we cover the entire 600 store LCBO retail network. Securing listings, improving shelf positioning and building brand awareness.
  • Sales Analysis: With our paid access to LCBO data we are able to monitor on a monthly basis a brand’s performance – store inventory, sales, and distribution.
  • On-Premise: An important part of a brand’s success we direct our efforts at high image hotels, restaurants and private clubs.
  • Publicity: We maintain continuous contact with wine writers to maximize exposure for our brands.
  • National Coverage: With associated Agents in other provinces we are able to offer Canada wide coverage for interested suppliers.


Luc Bouchard,
Bouchard Père & Fils

We have been working with Woodman W&S Inc. since 1995, the Woodman family are great ambassadors for our Domaines. They are passionate by their mission and are always keen to share their knowledge on wines with wine lovers“.

Martin Dawson,
Broker’s Gin

My brother, Andy Dawson, and I are very pleased to be working with Woodman W&S Inc. Since Woodman took over the agency for Broker’s Gin our business in Ontario has grown significantly. We wish we had found Woodman sooner”.

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